Survey Results

After designing the survey, I spread the survey to my target market, so far receiving 60 responses. Here are the results. Lets see what the people want!

 Given that over 80% of the respondents prefer reading magazines once a month. This shows how often a potential consumer is likely to opt for a magazine as resource rather than other media products.

Given the tech age, the majority prefer to read magazines online. There is, however, a large number of people who make use of hard copies. This helps us better understand how to distribute our media product after production.

Amongst the people who have picked a music magazine, Rolling Stones has the highest percentage of being bought at a solid 27.12%. This helps us understand the style some people may be looking for

Summing up interviews and features, 40% if not more of the respondents want an artist heavy article, something I had initially planned. Looking at the overwhelming amount of people who pick up these magazines for song and album recommendation, I will try to incorporate this within my article by perhaps recommending songs/albums for a particular personality I try to cover.

 As expected people have picked out their favorite indie artists. Only two people have skipped this question, showing that indie music is not just prevalent but enjoyed greatly by our target audience. While popular and classic artists, like Nirvana, Arctic Monkeys and Lana Del Rey have been picked at great percentages, lesser known artists like the new emerging Matt Maeson, Snail Mail and lesser known artists such as Ecca Vandal are also getting checked, showing that our target audience may be open to an article about a new personality (artist).

Just to be sure, this question was added, receiving overwhelming approval for articles based on new artists or music.

  This question removes any doubt in our minds that readers would enjoy issues every month rather than being crowded every week. I'll make my magazine a monthly issue.

The majority agree with my own views about letting the uniqueness of the artist color the magazine, so readers can get the vibe the artist is trying to project rather than the magazine because at the end of the day its the artist and their music, they purchase the magazine for.

Last but not the least, the statistics for our final question show how much the majority of the respondents are willing to pay. However, it is important for a creator to cover costs and keep a margin of profit for the next issues as well. Hence the probable price considering 44% of the respondents are happy to pay Rs 400 and above for an indie music magazine, I'll probably price my magazine at Rs 350, appealing to respondents on both sides of the divide.