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Target Market

Primary Audience

Demographic:

Age: 20-35 year olds
Gender:  All inclusive
Nationality: Pakistani
Ethnicity: Urban areas of Pakistan e.g Islamabad, Lahore, Karachi
Status: B
Religion: All-inclusive

Psycho-graphic:

Social Class: Middle class
Personality Characteristics: Explorers
Interests: Indie Music, Music
Attitude: Open-minded

Secondary Audience

Demographic:

Age: 35-50 year olds
Status: A, C1

Psycho-graphic

Social Class: Upper class
Personality Characteristics: Aspirers
Interests: Creativity, Fashion

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