Industry

Publishing House:

Dawn emerged as a front runner thanks largely to it's independent and progressive posturing. A seminal focus on subjects of political, philosophical and cultural import - including art and literature - earned it a niche as a trend-setter.

I've chosen Dawn as it already caters to my target market and has a well established English-speaking (or in this case reading) viewership, making it easier to market my media product and attract a suitable audience. Furthermore, Dawn encourages individuality and innovation and explores these topics in many ways which means that their established customers are more likely to approach the magazine with an open mind.

Distribution:

The magazine will be made available in print in urban areas (Lahore, Islamabad, Karachi) at central stores and coffee shops, approximately 300 copies per city- since indie music is a niche rather than something enjoyed by the masses. 'Rhapsody' will also be digitally distributed since according to the survey I conducted, a very high percentage of my target market prefers reading magazines online. This will be done under the Dawn flagship as well, with payment excepted by a variety of methods not limited to credit card, making transactions easier for the consumers. The price for a copy will be Rs 350, a reasonable price so it can be available to maximum people.